The trouble with selling across channels
Many retailers launched their online shop as a separate project: a platform with its own catalogue, its own stock and someone updating quantities by hand when they get the chance. The outcome is familiar: items sold online that are no longer on the shelf, different prices depending on the channel and customers asking on WhatsApp for information they could have found on the website.
The fix is a single source of truth. When the website, the till and your messaging all draw on the same data, every sale updates stock across every channel and the catalogue is maintained in one place.
What we build for retailers
We tailor the scope to the size of the business. A neighbourhood shop does not need the same as a chain with several branches, but both can gain a great deal from the right components:
- A fast, custom online shop built with Next.js
- Catalogue, price and stock sync with your till or back-office software
- Click and collect and reserve-in-store options
- Loyalty scheme with a digital card on the customer's phone
- Online catalogue for browsing, even if you do not sell online
- Sales dashboard by channel to support data-driven decisions
Automated orders and customer service
Most of the messages a shop receives can be answered with information that already exists: is this size in stock, what time do you open on Saturday, where is my order. An AI agent connected to your catalogue and orders can reply instantly on WhatsApp and hand over to a person when needed, for instance with a complaint or a request for personal advice.
Behind the scenes we automate order workflows with tools such as n8n: alerts to the stockroom, confirmation emails, reorders when an item falls below a set level, or recording the sale in your back-office software. Fewer repetitive tasks and fewer mistakes when copying data from one place to another.
Be found nearby: local SEO
For a physical shop, many searches combine a product with the name of a neighbourhood or town. We make sure your website is ready for those searches, with well-structured product pages, a page for each branch and details consistent with your Google Business Profile, so customers can check opening hours, location and products before leaving home.
Invoicing, payments and customer data
When a project includes invoicing, we prepare it for the requirements of Spain's Verifactu system and anti-fraud legislation. Payments are handled through established payment gateways, so card details never pass through your servers. Loyalty scheme data is processed with the GDPR and Spain's data protection act in mind, with clear consent for marketing communications.
After launch we stay on hand: maintenance, monitoring and updates so your shop does not go down in the middle of the sales.
